The Creamery is a handmade gelato and sorbet company in Memphis, Tennessee. This small shop produces sweetness for a majority of local restaurants within the city. The Creamery was in need of a logo, branding, and business cards.
Considering the owner’s vintage approach to making handmade deserts, I chose to give The Creamery an “old fashioned” feeling. The logo was drafted by pencil. I allowed complete focus on the type to echo sign painters from the past. The “r” and “y” in the logo allude to a scoop of ice cream being placed on a cone. Ice cream is a delicious treat and so it needed a halo.